// the flagship
Buckley Fence
We rebuilt the brand, the website, the ad engine and the tech stack — and turned a regional fence company into a category leader.
$1M→$12M
ANNUAL REVENUE
12×
GROWTH MULTIPLE
Marketing & Tech · built only for fence companies
The complete growth system built only for fence companies.
A proven 3-step system — website, drawing tool, SEO, ads, and CRM — built and run for you to book more fence jobs.
The flow:
Ads
→
Website
→
CRM
Our drawing tool
sketch → quote
The system
Better Fence Tech is a
Better Fence Tech is a
proven 3-step system.
Three products, one funnel. Your ads bring the traffic, your website turns it into quotes, and your CRM closes the jobs — the exact system that took Buckley Fence from $1M to $12M.
01 · AdsReach
Traffic
02 · WebsiteConvert
Quoted leads
03 · CRMClose
Booked jobs
// One team builds and runs the whole flow — you just work the booked jobs.
01 — Reach
The #1 ad team in the fence business.
Meta and Google ads plus local SEO put your company in front of homeowners the moment they start shopping for a fence — and send them straight to a site built to convert.
Meta ads first
We start on Facebook & Instagram, where fence projects get seen and shared — then layer in Google as you scale.
Google & local SEO
Own the map pack for “fence company near me,” so leads come in before you spend a dollar on clicks.
Creative that converts
Scroll-stopping ads and landing pages — the same kind we made for Buckley, Picket, and Kuptz.
our ad creative
sketch → measure → quote
02 — Convert
Your customer sketches the fence. You get the lead.
Our proprietary drawing tool lets a homeowner trace their fence line right on a satellite image — and get instant measurements and pricing. We built it in-house and proved it on real jobs. No other agency has it.
Draw on satellite
Click the corners of the yard — the line snaps to the map. No site visit to get started.
Instant measurements
Linear footage as they draw, every segment labeled, every gate accounted for.
Quote becomes a lead
The finished sketch lands in your CRM as a qualified, ready-to-close lead.
03 — Close
Every lead followed up. Every job accounted for.
The second a quote comes in, it lands in your CRM and the follow-up starts. Your team works one clean pipeline while we tune the whole system on booked revenue.
Every lead captured
Calls, forms, and drawing-tool quotes all flow into one CRM — Zoho, or the one you already use.
Automatic follow-up
Instant replies and reminders, so no lead sits cold while you're out on a job site.
A pipeline you can see
Know what's quoted, pending, and booked — reported on revenue every single month.
Lead PipelineZoho CRM
WR
Wilson Ranch
Drawing tool
$24,800
WonDM
Dave M.
Meta ad
$9,200
QuotedSR
Sarah R.
Google · just now
—
NewTS
Tri-State HOA
Drawing tool
$61,000
QuotedJK
Jake K.
Referral
$7,400
Won
Selected work
We don't have a portfolio.
We don't have a portfolio.
We have fence companies we built.
// the easiest way to buy fence
Picket
A ground-up brand and buying experience — vinyl, wood, chain link, steel — that makes ordering a fence effortless. Naming, identity, product, and launch campaigns.
Brand + Platform
BUILT END-TO-END
4
MATERIALS, ONE CHECKOUT
// premium steel, zero maintenance
Kuptz Steel Fence
Positioning a premium, four-layer-coated steel fence as the no-maintenance choice for estates and ranches. Brand system, cinematic film, and demand generation.
Premium
BRAND POSITIONING
4-layer
STORY THAT SELLS THE SPEC
“Are you looking for a tech and marketing team? Neither were they… then we 10×'d their business.”
How Better Fence Tech started
About us
Five years building fence tech.
Five years building fence tech.
Now we're opening the doors.
For five years we've done exactly one thing: build the marketing and technology that grows fence companies. Not theory from a course — we built the websites, the satellite drawing tool, the ad systems, and the CRM automations on real fence businesses, and took one from $1M to $12M.
We've refined every piece into a system we can drop into any fence company — and we've finally got it down to an exact science. Now we're ready to take on more.
5 yrs
building fence tech
$1M→$12M
our flagship's growth
3
fence brands built
The offering
One system to run
One system to run
your whole shop.
From a simple site to a fully-managed growth machine — start where you are today, scale when you're ready.
A
Just need a website
Get online fast · changes at $90/hrLite
$99$59/mo
Founding rate
Get online this week.
- 1-page website
- Mobile-optimized
- Form submissions
- Changes at $90/hr
Starter
$299$199/mo
Founding rate
A proper small website.
- Up to 5 pages
- Basic analytics
- Form submissions
- Changes at $90/hr
B
The growth system
Website + tool + marketing, managed · 12-mo termCore
$999$799/mo
Founding rate
Your site becomes a lead machine.
- Full multi-page website
- Drawing tool — one product type
- Standard local SEO
- Google Business Profile managed
- Chatbot + 1 landing page
- 1 revision / mo · form submissions
Most popular
Pro
$1,799$1,399/mo
Founding rate
Active growth, every month.
- Everything in Core, plus:
- Custom website
- Drawing tool — your full catalog
- Advanced SEO + 1 blog / mo
- AI chatbot + CRM integration
- Up to 3 landing pages · proactive optimization
- ★ Founding: exclusive market + Picket first-right
Founding
Scale
$2,999$2,499/mo
Founding rate
Multiple markets, run for you.
- Everything in Pro, plus:
- Multi-location websites
- Managed CRM automation — every lead captured & auto-followed-up (Zoho or yours)
- Commercial capability
- 2–4 blogs / mo · up to 6 landing pages
- Priority support + strategy
- ★ Founding: exclusive market + Picket first-right
Bolt on to any tier: drawing tool, managed CRM, Google Business Profile, extra location sites, AI chatbot, or blog articles.
C
Add marketing
Sold separately · stacks on any tier · media billed at costLaunch
Meta to start — priced to your ad spend.
- Meta ads — Facebook & Instagram
- Conversion landing pages
- Call tracking into your CRM
- Monthly reporting
Growth
Meta + Google — priced to your ad spend.
- Adds Google Search to Meta
- Ongoing SEO program
- Creative & landing pages
- Bi-weekly optimization
Full-Funnel
For high-spend accounts — scoped on a call.
- All channels, full funnel
- Aggressive SEO + retargeting
- Seasonal ramp planning
- Priority strategist access
You own your website
After the 12-month term, the site is yours to keep.
Proprietary tools
The drawing tool is ours, built in-house — a moat competitors can't buy.
Your data, your CRM
Zoho by default or your own — the pipeline is always yours.
Ad spend at cost
Your media budget is billed straight through — zero markup.
Let's talk
Book your
Book your
growth call.
We'll show you exactly where the jobs are hiding — no pitch deck, no jargon. Just the plan we'd run if it were our fence company.
734-219-4208Call or text — a real person, no phone tree.
Best forFence companies, $500K–$5M
ResponseWithin one business day
First stepA 30-minute growth call